Mike. That is a very old trick. We would put all kinds of things in the Header that don't show up but the bots and crawlers read them. A buddy of mine would put things like , C.I.A., F.B.I. Classified, "Top Secret" and so on.

Many years ago, let's just say in the 90s when we did HTML on Notepad. before WYSIWYG editors we would have a real hay day with headers. Sometimes the Header would be a page long.

If we all saw the world the same no one would need a camera.